Welcome to 1% Studio...

1% Studio is the home of art and invention. Based in the Malvern Hills at the heart of rural England for fifteen years, it has been the inspiration for the innovations, art and designs of Malcolm Victory.

In 2013 he was featured on Midlands Today, presented the Rotaire Dryline on Dragon's Den and was featured on Daybreak (ITV) and Chatty man(ch4)

In 2012 he was awarded the Best Product and Senior Entrepreneur Awards by the Prince's Initiative for Mature Enterprise (PRIME) and Sage One Accounts.

In 2008 he made a video for the BBC about being an inventor. The short film is available by clicking this link:



Rotaire Dryline...

Art and Invention have always been closely linked - look at Leonardo Da Vinci. I feel that the lastest invention I have put on the market is so simple a lot of people don't understand it.

They say that the simplest ideas are the best. Our latest invention is the DRYLINE washing line cover. It seems incredible that there are over 4 million rotary washing lines (airers, dryers, whirlygigs, call them what you will) out in the British Climate without a rain cover! If you saw a house without a roof or an umbrella without any fabric you would laugh, yet that is what we have had to do - until now.


THE ANSWER - the Rotaire Dryline.

The Dryline has proved popular all over the UK and abroad because it answers one basic problem: THE WEATHER! It also answers the problems of energy usage, money saving and ridding the house of draped laundry.

No matter how careful one is when hanging washing, a sudden shower can mean that it has to be taken in wetter than it went out. The option is to dry it inside. This soaks up energy, causes a damp atmosphere, and rooms full of wet washing needed for the next day: A NIGHTMARE!

Or you can use a tumble dryer. This wastes expnsive electricity to heat the outside air and contributes to global Climate Change - which we should all be addressing: ANOTHER NIGHTMARE!!

Across the European Union tumble dryer use consumes over 1700 trillion kilowatt hours of energy, producing over 70 million tons of CO2 EVERY YEAR!!!

THE ANSWER - Rotaire Dryline.

Contact 1% StudioOrder online today

The new Rotaire Dryline!


The Rotaire Dryline looks good in any garden - even Kelly Hoppen's

We all know that natural drying is best. The Rotaire Dryline is designed to fit existing rotary airers to provide a weather and bird proof cover which allows air to circulate freely through the washing. A weighted mesh skirt surrounds the durable polyethylene cover, carrying sideways rain clear of the washing. In summer, the Dryline actually accelerates the drying time so that 2 or even 3 loads can be dried outside in a day!

The Drystor storage cover is available so that you can simply fold down the airer and Dryline together and cover them.

We have found that the cost of tumble drying for a family of four is £100-£200 per year. This means that the Rotaire Dryline will pay for itself within the first 6 months!

Check it out - Rotaire Dryline.